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Welcome to Cyber Fun One of four entry-level Cyber-shot compacts announced in January 2011, the Cyber-shot DSC-W510 is a 12 Megapixel model with a 4x optical zoom and a 2.7 inch LCD screen. The next model up the range, the W530 has a 14.1 Megapixel sensor, then comes the W560 which adds a larger 3 inch screen and 720p HD video. Finally there's the W570 which has a 5x optical zoom and 16.1 Megapixel sensor.
One of the Cyber-shot W510's strong selling points is it's 4x optical zoom which starts at a very impressive 26mm equivalent wide angle extending to 104mm equivalent at the telephoto end of the range. Optical image stabilisation is a rare commodity at this end of the price range and, like Nikon, Sony provides a digital processing alternative in the form of SteadyShot.
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